Road to success in YouTubing

How to promote your YouTube channel 1. Optimize your YouTube content so that it ranks in search engines Search engine optimization (SEO) is important for your YouTube profile, channel, and individual videos. This is what will make your content discoverable in search rankings. YouTube’s algorithm takes multiple items into account when pulling videos for search results, so include as much information as possible. Know what keywords you want to rank for and include them in video titles, file names, descriptions, tags, annotations, and relevant fields in your profile. Not sure what keywords you want to rank for? Reverse engineer the search process. If someone wanted what your YouTube videos offers—what words or phrases would they use in a Google search to find them? Here’s how we did it: We included the keyword in the title, meta description, and image file The video description includes other keywords related to using the Hootsuite dashboard We linked to the video on ...

ROAD TO SUCCESS IN YOUTUBING More than 1.5 billion users log in and watch videos on YouTube each month. That’s one important reason why crafting videos for your audience on YouTube can be a very rewarding experience for your small business or nonprofit. Another is that by sharing videos that inspire, educate, or entertain, you can build a community and get more people talking about your business. But before you can start using YouTube to your advantage, you first need to learn the basics. In this post, I will walk you through the steps you need to follow to upload a video to YouTube, and introduce you to some valuable features YouTube has to offer. Getting Started The first thing you will want to do is to log in to YouTube. To do this, you’ll need to set up a Google account if you do not already have one. Your Google account can be used for YouTube, Google+, Gmail, and any other YouTube platforms. Choosing a File After logging in to YouTube, cho...